Frequently Asked Questions

Care Instructions

Daily Care

To ensure the brilliance of your Pure Gilt jewelry, we recommend caring for each piece with the utmost care. Embrace the practice of removing your jewelry during activities such as showering, swimming, exercising, or applying hair products, perfumes, or lotions. While we take pride in our jewelry’s quality, exposure to these substances may cause tarnishing. Additionally, the unique natural pH levels of your skin can also contribute to this effect.

Cleaning Instructions

Please do not use jewelry cleaner on your Vermeil jewelry. Instead, clean your jewelry by gently buffing it with a soft polishing cloth.

Storing Instructions
For long lasting beauty, when you’re not wearing your pieces, store them in your Pure Gilt pouch they came in.

Gold Vermeil

What is Gold Vermeil?
Gold vermeil jewelry represents a perfect blend of quality and affordability, offering a luxurious gold finish at a fraction of the cost of solid gold. In essence, gold vermeil (pronounced ‘ver-may’) is sterling silver that has been expertly plated with a thick layer of gold, at least 10k or higher, although we use 18k gold. This process gives the jewelry its rich, radiant appearance. One of the key standards for gold vermeil is the thickness of the gold layer – it must be at least 2.5 microns, ensuring durability and a lasting sheen. This combination of sterling silver and gold not only creates a product that is accessible but also one that maintains a high standard of quality. Gold vermeil is an excellent choice for those seeking the beauty of gold with a more affordable price tag.


Processing, shipping, returns
  • Processing your jewelry order may take 1-2 business days.
  • Standard shipping is free and delivered within 3-5 business days.
  • We are not able to change or cancel your once the order is placed. Please verify items in your cart prior to order submission.
  • We offer returns for store credit and/or exchange only within 14 days of receipt. Items must be unworn, clean, with no signs of wear or damage.